The City of Carrollton is excited to announce that the new City brand will be revealed at this week’s Taste of Carrollton event on September 14th. The reveal will mark the official brand launch, and residents can expect to see City materials, signage, social media, and other communications transition over the next weeks and months.
The City will also begin a social media reveal of departmental logos beginning on October 16th.
The new brand is based on extensive research and community feedback. This spring, more than 50 people participated in focus groups aimed at identifying key City attributes, and more than 1,700 people participated in the subsequent opinion survey.
Key words and phrases that arose during the research period included “unique,” “welcoming,” “different than expected,” “diverse,” and “modern.”